Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.
Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.
A deeply hydrating formula that seeks to maintain colour vibrancy, JOICO’s Colourful Anti-Fade Conditioner nourishes, softens and illuminates. The conditioner infuses the hair with intense moisture, working to instantly detangle the strands and enhance manageability.
Rich in tannins and fade-fighting antioxidants, pomegranate extract aims to protect the longevity of hair colour, while innovative Smartrelease™ Technology delivers a fortifying infusion of rosehip oil, arginine and keratin to help protect the tresses from the effects of daily styling. Hair is left feeling silky and refreshed from root to tip.